NOTES ON THE PROJECT
This was a project I worked on for one of BB Agency’s clients — full-spectrum copy from tone of voice and slogan, all the way to 18 pages of website copy.
The timeline was tight, but thanks to the super collaborative design team at BB, we pulled it off.
In the end, the client was happy with the results, and our Slack group was full of memes and good vibes.
Thoroughly enjoyed this team effort!
So, you’ve got a business.
A small one. A big one. A great one.
But something’s off.
TONE OF VOICE
If a client doesn’t have a set tone, I usually send over a few examples of what I’d suggest based on the brand.
In this particular case, the client chose a warm but professional tone, rather than a more relaxed one I’d opt for because of the name (Good Vibes) and the subject at hand (marketing agency).
Even though the tone was set, one of the first things I did was write a manifesto of sorts (for my use only), and this was the reference point I kept coming back to in my writing to keep the tone and messaging consistent throughout.
I’d write the copy based on it and then tone it down a fair amount to achieve what they were looking for.
“MANIFESTO”
Nobody really likes marketing (we asked around).
So we decided to change that.
We ditched the jargon. We cut the professionalism.
Then we started wondering:
What could marketing be if it were more human, more honest, more about connection than conversion?
That’s how Good Vibes started.
We set out to make marketing more meaningful.
To spread good vibes by helping people find brands they’d actually care about, if only they knew they existed.
And, yes. One of those brands is yours.
So, what are you waiting for?
Let’s join forces and find the best way to put your brand out there, where the people are waiting to fall in love with it!
BRAINSTORMING
Here’s a sneak peek of what my brainstorming session looked like.
Yes, it’s chaotic. And yes it keeps my creative juices flowing. I do this in Fig Jam and simultaneously use a physical notebook which never leaves my side.
Then it’s Google Doc time: I write out my main ideas and then the final copy, which I share with the team and the client when it’s all neat and organized.
