Portfolio
P.S. For a better viewing experience on mobile — find that good old magnifying glass 🔎 or better yet, hop on a bigger screen!
Baseline Design Studio
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They say the best place to hide a dead body is page two of Google.
Let’s optimize your website so clients can easily find you through Google search without having to hire a private investigator.
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Your website is your best outfit for a first date.
We can help you make an impression that your visitors will remember, turning them into paying clients and customers, and earning you a second date.
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Explaining the concept of an explainer video would be contradictory to what the explainer video stands for, so go watch our explainer video for the explanation.
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A cleverly thought-out poster will catch anyone’s attention and leave them wanting to know more about your business or product.
And the best part – your grandmother will see it too.
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Offline marketing isn’t dead.
Unlike in the case of digital advertising, printed ads can be converted into paper planes after they’ve completed their mission!
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We all like to window shop without anyone staring over our shoulders.
Preferably in our underwear.
So whatever you’re selling, give your customers the freedom to buy it whenever from wherever.
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You are introduced to a potential client. You tell them your name and website.
They forget it the next day.
What if you tried this: A business card. Letterhead. Envelope.
All on brand.
Because writing it out on a napkin is so last century, and amnesia is not an excuse.
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What’s the difference between a boring block of text you immediately want to click away from and a simple sentence that makes you want to JOIN, BUY, CLICK, READ MORE?
Good copy.
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Imagine your company sells designer chairs.
Jane buys an interior design magazine and sees the fabulously designed designer chair ad for your designer chair.
Bingo.
With print ads, the odds are always in your favor.
Let’s get your chair a Jane!
Wordinarium Copywriting Studio
According to unscientific data, when you find a copywriter you like — your business becomes 279x more likely to succeed and you’re 34x more likely to fall asleep at night.
Copywriting Studio
There’s probably a world
where words don’t work.
But it sure isn’t this one.








Changing Mondays Branding Studio
POSTS
This is a frequently asked question?
When we avoid risk, our inner critic — and the people around us — mostly leave us alone, which is great. We float along in calm waters, with no danger (or excitement) on the horizon.
It’s nice.
It’s peaceful.
And most importantly — it’s safe.
Then one day, you hear surfers laughing in the waves, and it jolts you awake. You realize you haven’t really been living at all. “Safe” suddenly feels stale. Boring. Unbearable.
Not because the surfers are giving you FOMO, but because when you really think about it — safe was never the adjective you wanted for your life.
So you decide the only way forward is to jump into the cold water and see what happens.
You may not be an Olympic-grade swimmer, but you can definitely splash your way to survival.
Besides, what’s the alternative?
Drowning in stagnation (on a floating door in the middle of the ocean you didn’t have to let go of because it was big enough for two, Jack! 🥲).
Is your website hurting your business rather than helping it?
In this day and age a website is practically mandatory and before you ask, no, it doesn’t matter whether your business focuses on reading palms at the local mall, designing furniture or selling bananas.
If you want to be found and trusted, you better get yourself a website and a great one at that.
It’s the online home of your company. The place clients or customers expect to read more about your product or service, where they can buy it, get to know who’s behind it, contact you or give feedback.
Think of it this way: if your website was a physical shop or office, would it be a place where potential clients and customers would feel great or a confusing maze where they would get lost and give up halfway in search of the waiting room or cash register?
And also: would it be a beautiful space, professionally furnished or somewhere you’d immediately want to get away from because of the clutter and horrific decoration?
We know you know the right answers but we’ll say them anyway.
If you want people to come and stay a bit and browse around and buy the thing you’re selling, you should make your website as easy as possible to navigate, as pretty as possible to look at and as simple as possible to buy from.
Don’t worry if you haven’t managed to get it all right the first time around. Most of us don’t.
It takes a village (or a designer/programmer team) to get it right. But when you do, when you finally have it launched and it looks and feels fantastic, it instantly takes your business to the next level.
When you start seeing the progress and the numbers skyrocket, you kick yourself, thinking: Why the hell haven’t I done it sooner?!
Well, now’s your chance.
Is your brand really “on brand”?
Ever wonder if your current success is just the tip of the iceberg of what your business could actually do?
In most cases the answer is yes.
Sometimes it’s a shy whisper, but it’s still a confirmation. And this doesn't mean you’re not doing enough.
You don’t call a carpenter to fix your sink, do you?
It’s okay not to be an expert in every field related to your business. It would be quite extraordinary if you were a programmer/ designer/ businessperson/ copywriter/ marketer all at the same time (please, do send us your resume if you are!).
Still, if you’re human, these scenarios are more likely:
you feel like other similar businesses have figured out the formula to success but you're still struggling
your website isn’t the prettiest or easiest to navigate
your brand voice isn’t that consistent
you’re unhappy with the amount of clients you have
your logo isn’t very memorable
your brand isn’t really ‘on brand’
We get it. Owning a business is already a lot of work, without having to think about being different or unique or any of the words usually related to branding.
But maybe this could all change, revealing the iceberg of potential success that was hiding underneath the surface this whole time.
And maybe…
We can help you get there.
Why bother with professional copywriting when you can easily DIY it?
Well… I once cut my own hair.
Instead of short but invisible layers, I achieved a Catholic monk gone wild kind of aesthetic. I tried very hard to make it work but ended up paying double to get my craftsmanship fixed by a hairdresser.
The good thing is I wasn’t trying to sell anything (though, let’s be real, I could’ve probably sold some mugshots on OnlyFans — there are all kinds of weirdos out there).
Moral of the story?
Writing your own copy might not hurt your image like it put a dent (literally) in mine, BUT it also might not get you the results you’re after.
So why risk it?
Hire someone who’s successfully done it before (and please never ask me for a haircut).
Don’t fake it till you make it.
“Fake it till you make it” never really felt right to me (especially for creative people).
Society tells us to pretend we’re better than we believe we are. We should pretend we’re not sweating under our shirts. We ought to keep quiet about the judgy voices in our heads that tell us we’re failures and imposters, no matter how many times in the past we’ve managed to succeed.
We’re supposed to smile heroically, take up space, stay calm & collected, and act as if nothing can reach our tough hearts.
The thing is, we are usually better than we think we are (unless you’re one of those wildly overconfident people, in which case, pls DM me for advice?), but faking it seems wrong to me. How would we ever know the person next to us is battling the same thoughts if no one speaks up?It might sound selfish or counterproductive, but wouldn’t we all breathe easier knowing we’re not alone in our self-doubt?
We’re in the trenches together. The bombs are falling (failure, judgment, imperfection), and we’re all scared sh*tless equally.
So, instead of pretending we’re cold and cool, let’s admit we care enough to be terrified and decide to conquer the world with our creativity, regardless of the fear.
This is a frequently asked question?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
In case you still need convincing…
“I don’t need a copywriter, I have ChatGPT”, said no successful business owner ever.
Some of the words I’ve written.
P.S. For a better viewing experience on mobile — find that good old magnifying glass 🔎 or better yet, hop on a bigger screen!
Don't want plastic for lunch? 🤢
Yeah, we thought so.
Here’s what you should know:
When it’s not recycled, plastic releases microparticles that often end up on our plates. We might not see them with the naked eye, but it’s estimated that each of us consumes enough microplastics through food in a week to make...
...wait for it...
A CREDIT CARD 😱
So, pay attention to where your waste goes ♻️ and keep plastic off the menu! 🍽️
Winter arrived this morning at 4:27. Somewhere else, a bomb fell. A tire went flat.
Life is full of things we can’t control — but ♻️ is not one of them.
Recycling is a simple way to take back control and say no to centuries of waste rotting in landfills.
So when the power’s in your hands — use it. Recycle!
Are you getting ready for that ski trip, but the weather isn’t cooperating? ☀️ 😓
Artificial snow lets you hit the slopes, but the spring-like views off the trail aren’t exactly comforting.
Did you know that recycling helps reduce greenhouse gas emissions?
Yep, the very ones that heat up the atmosphere and mess with our winter wonderland.
Don't be part of the problem 🔥 Recycle instead!