Portfolio

P.S. For a better viewing experience on mobile — find that good old magnifying glass 🔎 or better yet, hop on a bigger screen!

Baseline Design Studio

This was my very first copywriting gig — and it might still be my favorite.

The agency was rebranding, and I joined the team to write their new website copy.

I offered to do it for free, but ended up working on it for six months, getting paid and staying with the agency for another 3.5 years — all thanks to this one project.

You could say my evil little plan worked.

Somehow, I also convinced the boss to let me push the tone of voice into a more playful territory than he had initially wanted.

Rumor has it the whole team was smiling at the office while designing the site.

But they were a pretty jolly bunch to begin with.

SEO

They say the best place to hide a dead body is page two of Google.
Let’s optimize your website so clients can easily find you through Google search without having to hire a private investigator.

WEBSITES

Your website is your best outfit for a first date. We can help you make an impression that your visitors will remember, turning them into paying clients and customers, and earning you a second date.

PRINT DESIGN

Offline marketing isn’t dead. Unlike in the case of digital advertising, printed ads can be converted into paper planes after they’ve completed their mission!

EXPLAINER VIDEO

Explaining the concept of an explainer video would be contradictory to what the explainer video stands for, so go watch our explainer video for the explanation.

POSTERS

A cleverly thought-out poster will catch anyone’s attention and leave them wanting to know more about your business or product.

And the best part? Your grandmother will see it too.

ONLINE STORE

We all like to window shop without anyone staring over our shoulders. Preferably in our underwear.

So, whatever you’re selling, give your customers the freedom to buy it whenever and from wherever they want.

CORPORATE IDENTITY

You are introduced to a potential client. You tell them your name and website. They forget it the next day. But what if you tried this: A business card. Letterhead. Envelope. All on brand.

Because writing it out on a napkin is so last century, and amnesia is not an excuse.

Changing Mondays Design Studio

This was another project close to my heart — one that, unfortunately, got stomped halfway through due to unfortunate events.

It would’ve been cool, though, if it hadn’t.

The studio was meant to specialize in rebranding, and the focus was on starting fresh and (as the name suggests) turning the most dreaded day of the week into something worth getting excited about.

Just as you’d get hyped about a fabulous rebrand of your stale, old, rusty brand.

With the tone of voice, I was aiming for something fun, irreverent, and rebellious.

Too bad we never got to see it bend the rules.

P.S. Thanks to my partner for letting me play with this one.

Wordinarium Copywriting Studio

In 2024, I went solo.

And THIS was the most difficult project I’ve ever worked on — the copy (and design) for my own website.

You can read about my struggles here. But if you’d rather hear the summary, it was exhilarating and torturous in equal measure, and I would not want to do it again.

P.S. You’ll also find some other miscellaneous stuff I made for my business below.

P.P.S. If you want to check out the entire website — you’re literally on it. Go wild!

According to unscientific data, when you find a copywriter you like — your business becomes 279x more likely to succeed and you’re 34x more likely to fall asleep at night.